Google Online Marketing Challenge

If you were a marketing student, what would you do with $200? Groups of students from colleges and universities worldwide will be given $200 to spend on AdWords campaigns for local businesses as part of a Google Online Marketing Challenge.

Participating students will team in groups of four to six to work with small or local businesses that have Web sites but are not already using AdWords. Each group will have three consecutive weeks between February 10 and May 24 to outline a strategy, run a campaign, and assess results for its designated business. Two competition reports, one at the start of the three-week period and a second at the campaign’s conclusion, are required of participating teams.

 read more at http://internetmarketingandmessages.blogspot.com/2008/01/google-hooks-students-with-online.html

January 19, 2008. online marketing, google, academic. No Comments.

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January 19, 2008. Uncategorized. No Comments.